Overview
A feature that stores big wins in video format and allows players to watch back and share with others.
The Problem
Some of our competitors already had this feature, we did not want to fall behind the competition. Our company motto is 'Players First' and we knew that some players wanted this feature through customer feedback.
The Approach
To begin I created the product strategy including the vision, value proposition, competitive differentiation and KPIs. Added the feature on the Features roadmap and then led a team to build the feature.
- Worked with the UX/UI Lead Designer to agree the player journey following an A/B test trial we held with UserTesting
- Identified dependencies with platform and game server teams scheduling the required work on the respective teams roadmap
- Engaged with compliance and legal teams to get sign off, ensuring the feature was compliant for all our supported regulated markets
- Liaised with commercial to agree the operator roll-out plan
- Tracked performance post-release on the initial game to ensure it tracked against the measurement of success before arranging getting the libraries updated and having the feature added to the catalogue of games
The Solution
When a player gets a win above 100x a pop-up is displayed:
- Copy Link - on-click copies the round URL to watch back or share
- Don't show this again - on-click pop-up not seen again in the session
- Watch - on-click re-directs to the Action Replay page
The Action Replay page has 2 tabs:
- Latest - displays the last 20 rounds regardless of round outcome
- My Big Wins - displays last 20 big wins above 50x
The journey is tracked in Full Story where we can see player sessions and conversion rates.
A phase 2 was planned to build on some limitations with phase 1, this included presenting the URL in a better format, being able to store round data for longer and also allowing players to see big wins from other players.
Impact
Increased player engagement on the games that have the feature and provided free organic marketing as a result of players sharing big wins on socials and big win boards, helping attract new players to play the games.
0K+
Unique session clicks
