Overview

A feature that stores big wins in video format and allows players to watch back and share with others.

The Problem

Some competitors already had this feature, we did not want to fall behind the competition. Push Gaming's company motto is 'Players First' and we knew that some players wanted this feature through customer feedback.

The Approach

To begin I created the product strategy including the vision, value proposition, competitive differentiation and KPIs. Added the feature to the roadmap and then led a team to build the feature.

Worked with the UX/UI Lead to agree the player journey following an A/B test trial we held with UserTesting
Identified dependencies with platform and game server teams scheduling the required work on the respective teams roadmap
Engaged with compliance and legal teams to get sign off, ensuring the feature was compliant for all our supported regulated markets
Liaised with commercial to agree the operator roll-out plan
Tracked performance post-release on the initial game to ensure it tracked against the measurement of success before arranging getting the libraries updated and having the feature added to the catalogue of games

The Solution

When a player gets a win above 100x a pop-up is displayed:

Copy Link - on-click copies the round URL to watch back or share
Don't show this again - on-click pop-up not seen again in the session
Watch - on-click re-directs to the Action Replay page

The Action Replay page has 2 tabs:

Latest - displays the last 20 rounds regardless of round outcome
My Big Wins - displays last 20 big wins above 50x

The journey is tracked in Full Story where we could see player sessions and conversion rates.

A phase 2 was planned to build on some limitations with phase 1, this included presenting the URL in a better format, being able to store round data for longer and also allowing players to see big wins from other players.

Impact

Increased player engagement on the games that have the feature and provided free organic marketing as a result of players sharing big wins on socials and big win boards, helping attract new players to play the games.

Unique session clicks

Games

Biggest win